The blue ones will dress the colours in the Calabria
The Calabria will be the only institutional sponsor of the National one of football and of National others tied to the National Federation I Play Football up to the World Championships of the South Africa in 2010, and the blue champion Rino Gattuso will become the testimonial of a new country of image of the Region.
“To reach such a reason and to make more incisive the action of promotion of the territory we have entrusted to €“ there has explained the president of the Region Agazio Loiero – the positive image of the Calabria to the face of Rino Gattuso, one of the most popular children of the region, an athlete that with the engagement, the technical abilities, the competitive spirit, the charisma and above all the humanity has conquered the heart of all the Italians also of those abroad. The Region, through the popularity and the liking drawn from the footballer Gattuso in the whole world, wants to appreciate the own territory exploiting the natural characteristics it like the landscape, the sea, the hilly and mountain uncontaminated and luxuriant areas, nonchà © the artistic, archaeological, architectural property and monumentaleâ”.
With Gattuso president Loiero it has personally shared these objectives, with the carrying out of spots, which really in these days are turned in the most striking places of the region, and another advertising material that will be used through the greatest televisional and printed mass media, above all in occasion of the games of the National Italian of football.
Thanks to the connection with the own land, Gattuso has also decided to renounce any economic reward, subordinating his performance to the will of the Region of transferring the compensation valued in 500.000 Euro, in charity and in the specific thing to the Foundation Onlus “Is too tight ragazziâ”, constituted at the same Gattuso's. Part of this sum, like pact with president Loiero, will be transferred to other beneficent associations of five Calabrian provinces.
From the near official meeting of the Blue ones, which will be played next August 20 to Nice against the Austria, the name of the Calabria will be tied to that of the National one. The publicity of the region will appear in the bright led on board I live. The most renowned tourist resorts will be advertised. Verranno pubblicizzate le località turistiche più rinomate.
The total costs in three years, up to 2010, are 8 million Euro. A number expressly destined by the European Union by the tourist promotion of the territory. Such a sum will serve televisional spots on the nets Rai, Mediaset and Sky and inside the most important televisional football broadcastings, for the purchase of advertising spaces in the greatest Italian airports and abroad and in the most important Railway and Metropolitan stations. The agreement with the Figc gives right to the Region of being recognised and describing itself as “an Official Partner of the National Italian of calcioâ” and of all the Squads FIGC, in the whole world and up to the World cups in South Africa of 2012. Tale somma servirà spot televisivi sulle reti Rai, Mediaset e Sky e all’interno delle più importanti trasmissioni televisive di calcio, per l’acquisto di spazi pubblicitari nei maggiori aeroporti italiani e all’estero e nelle più importanti stazioni Ferroviarie e Metropolitane. L’accordo con la Figc dà diritto alla Regione di essere riconosciuta e qualificarsi come “Partner Ufficiale della Nazionale italiana di calcioâ” e di tutte le Squadre FIGC, in tutto il mondo e fino ai Mondiali in Sud Africa del 2012.
The Region will be able to use with advertising and promotional purposes, in the own promotional communication, in the shapes and in the manners previously authorised by FIGC, the logotype FIGC; the logotype, the denomination, the image and / or the iconography of the Squads FIGC, to the complete one, or of a group of at least four footballers in action of game, compatibly with the agreements drawn up by the FIGC with the Italian Association Footballers as to the exploitation of the image of the footballers of the Squads FIGC and in the respect of the rights of the personality of the single athletes and individual commercial agreements in case the same ones drawn up with third persons.
The agreement foresees what in occasion of the games disputed by the Male National ones of Football “Aâ“ and “Under 21â” in Italy, and – in case the c.d. back-drop é possible should be organised also in occasion of those disputed abroad – of TV see the mark of the Region Calabria in tourist field on the "fondaleâ" prepared for the interviews and on that of the hall it prints in occasion of the so called interviews of “later partitaâ” to the Technical Commissary and to the footballers, nonchà © in analogous spaces dedicated to the interviews to the Technical Commissary and to the footballers in the places of withdrawal (Coverciano, or others);
In occasion of the games disputed in Italy with the Male National ones of Football “Aâ“ and “Under 21â”, of there see visualised the logotype of the Region pertaining Calabria the tourist field and / or an own commercial bulletin on the "maxischermoâ" at his disposal to the stadium in case the competition unwinds.
Besides, always in occasion of the games disputed in Italy with the Male National ones of Football “Aâ“ and “Under 21â”, the Region Calabria will be able to take advantage of the next advertising means: 220 metres “rotor multifaceâ” or "ledâ" continuative about three sides of the field of competition in first row televisional side for three minutes of exhibition on the field during the competition.
Also in occasion of the games disputed in Italy with the male National one of football “Aâ“, the Region Calabria will be able to unwind promotional activity and / or of public relations in the stadiums – or in the surrounding areas – in which the squads will dispute their competitions; the relative spaces will be individualised by the FIGC based on the single local availability. Such spaces marked by the denomination “House Blue Italiaâ” will be accessible only to the subjects in possession of pass “House Blue Italiaâ”. Tali spazi contraddistinti dalla denominazione “Casa Azzurri Italiaâ” saranno accessibili soltanto ai soggetti in possesso di pass “Casa Azzurri Italiaâ”.
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Comments
Better to sponsor a squad of professional cycling.
the result é PIÙ VISIBILITY!!!
PIø I MATCH!!! TO EQUALITY OF MONEY!!! A PARITA’ DI SOLDI!!!
but since the tourists do not know how to arrive in calabria, I ask me if it would not be better to invest 8 million Euro of the European union “tourist programming of the territorioâ” for the carrying out of so many expected airport of useful and indispensable "Sibariâ" not only to the tourists but to 3 regions (Nord-Calabria, Basilicata, South - puglia), therefore guaranteed success.
And no! once more the good sense in our Calabrian political world é an optional.
Good morning,
I have read the article about the project of sponsor of the national Italian make becoming the region Calabria and do not feel it myself of signing the petition against in order that it does not seem to me a completely wrong choice, if anything I consider it a simplistic choice, a little to the fashion, but not to sentence completely, explain myself better. To have chosen the football and a Calabrian, dear and esteemed player, like promoters of the region, seems to me a choice guessed from a point of view of marketing, I think about the fact that the same million Euro pay also companies to them for a few minutes of spot during a game. I say that é a simplistic choice because I think that for an administration I should be simpler to realise a big one and well done spot compared to improving the infrastructures, the soundness , the school, the tourism to cite examples that I have picked up at the favourable ones to the petition. It is also truth nevertheless what times, a great communication event serves to press all to undertake other actions with the most evident practical lapel what otherwise they would never be complete. Therefore rather than to sign a petition against, would seem more opportune to me to exploit the situation to ask for integration initiatives tightened to obtain those improvements necessary to do so that between the fiction of the spot and the reality there are less differences possibly. Dico che é una scelta semplicistica perché penso che per una amministrazione sia più semplice da realizzare un grande e ben fatto spot rispetto a migliorare le infrastrutture, la sanità , la scuola, il turismo per citare esempi che ho raccolto dai favorevoli alla petizione. E’anche vero però che delle volte, serve un grande evento di comunicazione per spingere tutti ad intraprendere altre azioni dal più evidente risvolto pratico che altrimenti non si sarebbero mai compiute. Perciò piuttosto che firmare una petizione contro, mi parrebbe più opportuno sfruttare la situazione per richiedere iniziative di integrazione tese ad ottenere quei miglioramenti necessari a far si che tra la finzione dello spot e la realtà ci siano meno differenze possibile.
Yours faithfully to all the readers
Francesco Moschetti