FLOP. With our typical products here others earn
With a strong sense of rabies I write this post because from this episode it emerges clearly that there are the presuppositions in Calabria to create development but then it misses that something able to make taking the spring.
The gassosa to coffee is notoriamente a Calabrian typical product and in other regions it is practically unfindable (you see telamon of the typical products) but today thanks to Illy, which is the leader of the espresso to the Italian with seat to T R I And S Ton And and Coca-cola, the gassosa to coffee become a global product distributed initially in ten countries and then in the whole world.
Only the Calabrians were knowing the terms mokadrink, gassosa to the coffee, brasilena, frizz tops, and so on and instead at next April all the world will know this new product without any advantage for the Calabria and the companies Calabrian who during the years they have improved such a product.
But is it possible that the Calabrian companies have not patented this only product?
And if it was not like that, then it is not just that are a Region Calabria, Associations of category and all the Calabrians to defend with pride the Calabrian product?
The text of news:
The coffee is born in tin by Illy and Coca-cola. To a few months with the communication of the joint chances at global level between two companies, the agreement comes true with the throwing of three new products ready to drinks that will be proposed on the world markets from next month.
Ilko Top International, this name of the society been born by the joint next, will present an espresso in tin with 150 ml and two changes to the milk: cappuccino and milk stained by 200 ml. For the throwing 10 European Countries have been chosen between whose Austria, Croat, Greece and Ukraine, where the products will be tested thanks to the agreement between Ilko and Coca-cola Hellenic. To follow, between the second half in 2008 and the first months in 2009, the tins will be commercialised in Italy, in other European countries and in the rest of the world thanks to the net of The Coca-Cola Cola Company.
The partnership wish between two companies is born at the consideration that the market of the ready coffee at drink is extremely profitable and in continuous growth: the global value of the sales worldwide is respected in fact in 16 milliard dollars the year, excluding from the estimate the rich Japanese market. The products of Ilko propose to themselves to garrison the band premium of the market, as it is natural of besides for two two brands that have given life to the new products.
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Comments
In relation to the comment of the mister Spanish on the case Brasilena, creed that instead of trying as of usually hindering the initiatives of others, in this case Coca-cola and Illy, which naturally finish with not actually at all, (in the affairs nothing is obtained with the obstructionism), in order that not to do an attempt to own Joint-Venture be included in quasta putting to disposition the own abilities and competences ripened in so many years of work and of experiences on the field. Perhaps the reality is that from us in Calabria the tendency to form associations spirit is still far and collaborative, let's always see something behind ….purtroppo who thinks in little remains little!
Darling, I am glad of announcing to you what the mokadrink is activated to herself to hinder the coca-cola entrance.
Believe me that I thank coca-cola to have created the presuppositions of a new market.
We are in negotiation with all the most important marks at national and not alone level.
A short time ago she has appointed herself an active task-force on the canal gdo and on the canal horeca.
Coca-cola does not frighten us quite on the contrary qualitatively it does not exist that I correspond, ours is a natural product, with an exceptional taste, without aromas and preservatives.
They make for the illy quality, but they always throw a product where the chemistry reigns.
In any case, you should know that they it had already tried to throw coca-cola blak with the group nestlè, a disaster seemed a medicament.
The mokadrink headed by a figure of high relief will make herself known like a nuva trend, a nuvo phenomenon.
To short you will understand … … … … ….
Dear Paolo,
it seems to me, in any case, that you do the typhus for coca-cola …
Believe me that they will not succeed in their intention, I think really that they will take absurd blows.
Dear Paolo,
at January Mocha drink will be in all the carrefour and
the auchan at national, not alone level, for aprile2009
the most probable exit of the product in coop italia, esselunga, bennet, group pam, and so on.
The team guided by the Calabrian young man aims to create
a new market segment. In the probable horeca strategic agreement with a colossus about which now I cannot talk, there
anticipation that does not look after itself of coca-cola.
Unfortunately all (we "be engaged") at least once we have denounced the lack of distribution of this exceptional Calabrian product. Some years ago doors NescafèIce or something of the family …